Zoosk - Review

Ratings for Zoosk

Overall rating:

In practice:



Value for money:

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More popular than Zoosk ...

... is BeNaughty at the moment (across all sites)

This site is hot!
  • This week more popular than Zoosk
  • Clear branding and message
  • Great value for money

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Much better than Zoosk!

Our top recommendations (for Flirt sites):

Conclusion: Zoosk in the USA is one of the best major dating brands and is well liked and trusted. Despite its longevity, Zoosk has never given up on on its corporate mission and customer service. We believe that Zoosk is still one of the best offers on the market.

Zoosk at a glance:


  • Easy to use but sophisticated behavioural system
  • Decent customer service policies (a trusted brand)
  • Great safety online features (profile verification)
  • Full search options


  • Too many features
  • Not everything is free

Our recommendation for more success

Zoosk USA is good fun to use and packed with features. Register and you will quickly see all of this for yourself. Its free to do this! So before you become a premium members have a look around. Sign up and see if you like Zoosk.

Zoosk numbers

Success ratio

  • 100 contact requests in our test profile
  • 10 resulting conversations
  • 1 out of 10 requests get an answer.

Contact ratio Zoosk

Member statistics

60% Women

40% Men
Female ratio at Zoosk

Suitability for Flirt

  • Top site for instant messaging local singles
  • Carousel allows you to swipe matches

Suitability for Flirt

Local activity in the USA

  • Members in the USA: 15.000.000
  • Search trend: 1.000.000

Activity grade in the USA

1. Zoosk USA review: summary

Zoosk is a well known and long established service that is the first choice for singles across different age groups. It offers a tried and tested solution, but also offers new features and mobile functionality.

The heart of the service is a matchmaking system that learns about you as you use it. The ‘behavioural matching system’ looks to more accurately match you exponentially as you express your preferences through winking, messaging and liking.

Practical test: Good looking profiles and solid amount of contacts. Our experience using the site was encouraging and indicated that there was a high standard of activity and interest.
Functions on Zoosk: Some great functions on Zoosk. Almost too many! But a fun site that is very engaging. You can lose yourself for months playing with all the various tools. We advise sticking to the best ones like Smartpick and Insight.
Zoosk user-freindliness: Customer friendly and well-designed. Zoosk scores especially well here in comparison to many in the industry. User Friendly Site.
Value for money: Zoosk offers a good service and high activity levels at what is a comparatively low price point. We like!


2. Zoosk USA Practical Test

The Zoosk experience test is based on thorough usage and exploration of the site. To produce a complete view of the product, two profiles were created, one male and one female.

On top of this, we had a once over on Zoosk’s reputation online, surveying how customers feel about Zoosk USA.

First look

Zoosk has an appealing full screen landing page that instantly reasures customers that Zoosk is an important brand in the online dating world. This is no lie, asZoosk remains one of the best for desktop and mobile dating.

Registration is available through Facebook and Google+ and is very simple to complete. After basic questions about height and ethnicity, the rest of the data, including your profile picture, is automatically imported.

Picture: Profile view in Zoosk Search

Your first view of the service after registration creates a good impression. It is well designed with the centre of the page on a new profile and the menu discreetly placed down the left hand side. It has a ‘social media’ style format that should appeal to all ages.

Contact Test

To acquire an idea of how many members are available online on Zoosk we conducted a liaison check. Dating sites come in umpteen disparate shapes and sizes, but always the most meaningful thing for the consumer is how many contacts he or she makes. How many folk get in communication and how many people respond to messages. Our 'reach' score creates a measure against this essential metric for every site we judge. Zoosk did very well in this test. There were a whole lot of members online and it looked like a solid spread of members across the nation.

To conduct this test we registered as a man seeking women and sent out 100 requests or openers (things like messaging, 'liking', 'winking' and sending a gift). We received 47 responses of which 21 were winks and 26 were messages. Nearly 50% responded - a very high score (the test was conducted in Seattle).

Profile Quality

The grade of the profiles is more often than not high. Picture calibre tends to be good and indicates a membership that looks reasonably contemporary and machine literate. Most profiles also feature a fair grade of information visible. This is a lot to do with many accounts being linked to Facebook or google+ so that information is imported straight.

Profile tip: If you're investing any time or wealth with Zoosk, make certain that you invest some time on making your profile. Reply to the questions, confirm your profile and, most significantly, upload heaps of peachy pictures! Time spent on these activities will not be time squandered!

Zoosk also has a array of Profile check choices that offer up true protection that the individual you are looking at is authentic.

Fake profiles can be a problem for all dating services and often the real test of a company is not whether they have imitation profiles on their site, but how many. Still, our impression of Zoosk was that the company is not troubled by loads of scammers. Zoosk has a very good method of profile proofing (find features list beneath) and most of the profiles looked real to us.

Conclusion Zoosk test: Generally Zoosk performed fine. The user interface and design of the internet site are very pleasing and functionally brilliant. In the liaison test it appeared that big numbers of people are using the service and the profiles were of a really pretty high standard, sounding genuine and attractive by and large.


3. Functions and profiles on Zoosk USA

Zoosk’s core offer is its behavioural matching system. This is configured to learn about its customers as they search through profiles and use the service. It makes the matching process very simple and many people will be happy enough merely to enjoy this as the foundation of their activity. However, Zoosk also provides a raft of different features that customers can make use of, if they wish.


The search procedure on Zoosk is not the centrepiece of the service. In fact Zoosk aims to provide you with matches that are eligible, without you having to actively hunt these out or muck about with filters (the unique behavioural matching system should do it all for you). Nonetheless, Zoosk does cater for those who want to take greater control and provides a search function with lots of options. Age and location of course, but if you go to ‘advanced search’ these options extend to ethnicity, family status and more. Complete!


The Carousel

The Carousel is a relatively new and more Tinder-like function. It provides a selection of images that you can either ‘like’, ‘dislike’ or ‘maybe’.Not sure what worth the ‘maybe’ switch adds, but in general this is a amusing feature and the easiest way to surf through your profiles. Top feature!

Communication Features on Zoosk USA

To rival the high ammount of search functions, there are also a lot of communication features. To express your interest and get in touch with a match you can:

  • Wink
  • Like and maybe
  • Message
  • Chat
  • Video Chat
  • Send a gift

There are various approvals or payment requirements for different types of communication. You can wink and like gratis and to send a gift you need to accumulate sufficient credits (called coins), but to swap messages and chat, you do need to pay for the service.


Insight is a feature that permits you see how the unique behavioural matching system is recording your actions and defining your profile. It includes an graphical illistration of the type of characters you like, the type of people who like you and an overall score of your ‘dating style’. This is a outstanding feature that creates exciting and useful facts about how you interact with the site. Some of it might surprise you!


Picture: mobile view of Carousel



Smartpick chooses matches that are specifically suited to you. It is a side of the site that brings a bit more quality matchmaking to the Zoosk service in parallel with the more standard ‘open database’ approach. These matches are based on your full profile questionnaire or rely on the behavioural matching system to select your dream profiles.

Picture: Smartpick on Zoosk

Profile Verification

There are a number of methods by which Zoosk seeks to verify the photos and profile information of its clients. These include ‘Facebook verified’ , ‘phone verified’ and ‘video verification’ . This is a really great feature from Zoosk and provides a lot of reassurance that the people you are interacting with are real. .

Summary of Functions and Features on Zoosk: Zoosk nearly has too many features and while some of them, like ‘insights’ and ‘photo verification’ are great, others such as ‘gifts’ are fairly pointless. While it’s great to have options, some customers may get confused about which function they are using or what different actions mean. Having said this, if you do take the time to really understand all of this, it gives you a lot to play with and a better opportunity to get the right set-up.


4. Customer Friendliness on Zoosk USA

Customer friendliness is a very important issue for the clients of online dating sites. The extent to which dating sites respond to the concerns and problems their clients have varies a great deal from one to another. How easy is it to get in touch with customer services? Does the site automatically renew subscriptions and how easy is it to cancel this?

Picture: Customer Care contact page on Zoosk

Termination at Zoosk

Zoosk subscriptions are automatically renewed unless you actively cancel. This is very common amongst dating companies so we don’t score Zoosk down for this fact.

Zoosk makes cancelling your subscription easy. Some dating sites make customers endure lengthy processes to cancel, Zoosk allows its clients to do this at the touch of a button. A big plus point for Zoosk.

Service and Design on Zoosk

So Zoosk is nicely desgined, but on the complex side. It’s wealth of features ensures it is fun to explore and play with, but it also can be a little confusing. In the end most customers just want to be able to simply browse their matches and understand how the system works. Zoosk gives you the sense that there are options you haven’t explored fully. So while we liked the design and look of Zoosk, we would encourage you not to attempt to make use of every function.

Mobile use Zoosk/The Zoosk App

Zoosk has a good mobile app that is simpler and easier to use than the desktop site. We like sites that have both apps and desktop options. This enables you to use the service wherever you are and that you can sit down and write messages using your PC and the comfort of a full sized keyboard. 

Summary of Zoosk's usibility: Zoosk does well on user friendliness. It is easy to get hold of with the company and they permit you to cancel your subscription simply and without unnecessary fuss. Their site is not as nicely structured as it could be, but it’s a nice looking design and overall we feel that the Zoosk website is pretty ‘pain free’. A good service.


5. Value for Money at Zoosk USA

Nearly all dating companies offer a free taster of their product, but to use the service fully and really make contact with others you nearly always have to pay for a Premium Account. Zoosk is no exception and to communicate with your contacts, you are going to have to pay a fee. We don’t doubt the need for this. In the end customers always have to pay if they want to use a quality service. Instead, we focus on how Zoosk scores on a ‘value for money’ calculation. Is it good value?

Exclusive benefits of premium membership Zoosk

  • Unlimited write messages and read (absolutely necessary, includes chats)
  • See who has visited your own profile (useful)
  • Smartdate (necessary for serious dating service

Zoosk Premium Membership is available in three main options*:

  • A 6 months subscription costs  $12.49 per month  (50% cheaper per month than the 1-month option)
  • A 3 months subscription costs  $19.98 per month
  • To sign up just for one month only costs  $29.95

*these prices were current at the time of writing, but may change

The six month package looks best value. Its much cheaper per month than the 1 month taster and 6 months will give you enough time to get to know lots of people and make it worthwhile.

Caution: Premium Membership will renew automatically up to the point when you specifically instruct Zoosk otherwise. Luckily Zoosk makes this easy, but make sure you do it before your subscription period ends.
Conclusion about Zoosk's value for money: Zoosk is good value in comparison with other online dating services.The popularity of the service, coupled with the number of active members on the site makes Zoosk worth spending money on. The prices are not high. Generally then, very good value for money.



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Zoosk summary

Reviewed brand: Zoosk
Evaluated by: Dating-Compass.net
Last update:
Overall rating: 5 / 10

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